#BehindTheSeams 2024 is live!
We are thrilled to announce that the #BehindTheSeams 2024 campaign is now live! Throughout the entire month of September, we are taking you behind the scenes to explore the sustainable and social qualities of GOTS-certified products—from fashion to hygiene items and beyond.
Why You Should Check It Out:
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Combatting Greenwashing: This campaign is dedicated to educating consumers about what truly makes a textile sustainable. Say no to greenwashing. Say yes to GOTS!
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Global Participation: With over hundreds of certified brands and companies worldwide joining us, this campaign showcases the commitment of industry leaders to creating products that are better for the environment and people.
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Daily Giveaways & Grand Prizes: Join us on Instagram for daily giveaways in collaboration with top GOTS-certified brands. Each day, you’ll have the chance to win a variety of products, ranging from fashion items to home goods, all while discovering the amazing work of our participating brands. For a chance to win even bigger prizes, visit behindtheseams.eco/giveaway. Test your sustainability knowledge by answering daily questions—the more correct answers, the better your chances of winning a luxurious eco-friendly trip to Paris or a high-end organic mattress!
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Support for Organic Farming: This year, we’re also spotlighting the importance of supporting "organic in-conversion" farming. In partnership with the Organic Cotton Accelerator (OCA), we’re urging brands and consumers alike to invest in the future of organic cotton by supporting farmers during their critical transition to organic practices.
How You Can Get Involved:
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Visit the Campaign Site: Head over to behindtheseams.eco to explore the campaign, participate in the grand prize giveaway and learn more about the sustainable practices behind your favourite GOTS-certified products.
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Follow Us on Social Media: Stay up to date with all campaign activities and daily giveaways by following GOTS on Instagram, LinkedIn and YouTube.
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Spread the Word: Help us spread the word! Whether you’re a journalist, industry professional or consumer, your support is vital in raising awareness about the importance of genuinely sustainable textiles. We encourage you to use the resources in our campaign toolkit, available in English, Spanish, French, German and Polish. When sharing on social media, be sure to use our campaign hashtags: #BehindTheSeams, #GOTS and #BTS. Your voice can make a difference!
Join us on this exciting journey to transform the textile industry!
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