The #BehindTheSeams 2024 Campaign is Now Live – Let’s Make an Impact Together!

GLOBAL ORGANIC TEXTILE STANDARD
ECOLOGY & SOCIAL RESPONSIBILITY

#BehindTheSeams 2024 is live!

Running from 2-30 September, this campaign is a powerful opportunity to showcase the true stories behind GOTS-certified companies and their products. It's time to highlight the eco-friendly practices, social standards and commitment to human rights that are at the core of your GOTS-certified products and the entire GOTS community.

Join hands with us to amplify the message!

Here’s how you can get involved:

Promote your certification: Easily share the message with your audience by using the GOTS marketing toolkit, available in:
- English
- Spanish
- French
- German
- Polish
The toolkit includes ready-to-use social media posts, Point-of-Sale materials and more.
Spread the word: Direct your customers to the new campaign landing page, behindtheseams.eco, where they can learn about the true value of your GOTS certification and discover the remarkable stories behind the products they love.
Engage on social media: Stay connected with GOTS by following us on Instagram, LinkedIn and YouTube. We’ll be sharing exciting campaign content throughout the month, and we encourage you to share it with your followers, too!

Let’s make this month count!

By working together, we can reach millions of consumers to raise awareness of the importance of organic and fair trade practices. Last year’s one-week campaign achieved 40 million impressions and over 100k visits to behindtheseams.eco, with an average interaction rate of 3.8%. With your help, we can surpass these numbers and make an even greater impact this September.

Thank you for being a part of the GOTS community. Let’s take this opportunity to highlight the values we stand for and inspire change in the textile industry.

Best regards,

GOTS marketing

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