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World's first global organic cotton campaign launched by the Soil Association and GOTS, 4 October 2012
Lord Peter Melchett has challenged the textiles industry at the Sustainable Textiles Conference in Hong Kong, asking ‘Have you cottoned on yet?’
The New Organic Cotton Initiative will set the record straight – communicating to both brands and consumers how organic production and processing offers the highest standards and the most reliable, trustworthy system for advocates of sustainability. The initiative is detailed in a briefing paper - released today, which spells out five unique benefits organic production offers:
1. Give control to farmers, not GM companies Organic farmers don't have their choices controlled by GM companies
2. Eliminate hazardous synthetic pesticides Organic cotton doesn’t use dangerous pesticides, protecting farmers’ lives and the environment
3. Help farmers feed their families Organic cotton enables farmers to grow other crops for food and income
4. Save precious water Organic cotton uses less water, preserving a scarce and precious resource for the future
5. Combat climate change Organic cotton farming uses less energy and healthy organic soils store more CO2
"Organic cotton is proven to deliver positive benefits for people and the environment. Wehn it comes to making sustainabilty claims you can trust, nothing beats it." Lord Peter Melchett, Policy Director, Soil Association
Moreover the benefits of organic processing are pointed out as the comprehensive sustainable way for organic textiles. “Consumers can be sure that a product carrying the GOTS symbol is not only produced with a minimum of 95% organic fibre content but is also processed to strict environmental and social criteria.” Claudia Kersten, GOTS Marketing Director
We'll be listing all organisations who want to show their support for organic cotton on our website; if you would like to add your voice please send an email to with your comany logo, a link to your website and a quote on why you support organic cotton.
