Last Updated: Tuesday, 23 May 2017 22:54
Another award for GOTS certified products, this time for dm's brand “Alana”: The "Green Brand Germany 2013/2014”. The award was created in 2011 by the international Green Brands Organization and is supported by other independent institutions. The yearly winner is selected by a high-ranking jury including scientists and researchers. "We are grateful to receive this honour for our consequent engagement for ecological and social sustainability over the years" says Christoph Werner, Director of Marketing and Sourcing of dm. He attributes it to the GOTS certification which is granted to many products of the Alana assortment already. "This currently worldwide highest standard for textiles provides reliable orientation to the consumer" adds Andrea Pfitzer, who is responsible for children textiles at dm.