Founded by new parents in 2004, Frugi, previously known as Cut4Cloth, has grown to be the UK's premier ethical and organic children's clothing brand. With a presence in over 550 retailers across 30 countries, the company is dedicated to showcasing that superior design, strong ethics, and passionate individuals can be transformative. Its journey involves the use of organic cotton from trusted farmers, recycled plastic bottles for outerwear, and a relentless pursuit of innovation, all aimed at leaving a positive mark on the world.