Pioneering Sustainable Fashion

Since its founding in 1985, Living Crafts has been at the forefront of sustainable fashion, playing a pivotal role in shaping the industry. With a humble beginning in a garage producing organic socks, the company has evolved into one of the most prominent suppliers of environmentally friendly textiles. Living Crafts is dedicated to providing high-quality, durable, and sustainable clothing and home textiles that resonate with the values of consumers who care about their environmental impact.

Living Crafts is based in the Bavarian town of Selbitz, where product development, administration, and warehousing take place. Its products, however, are sourced from around the world, including countries such as Lithuania, Turkey, India and Germany. In a world where fashion is often seen as disposable, Living Crafts stands out by emphasising quality and durability. The company's philosophy centres around offering high-quality clothing that endures beyond a single season.

Living Crafts is committed to offering alternatives that customers can trust. The company prioritises sustainability through its GOTS-certified products, membership in the Fair Wear Foundation, and CO2 compensation partnerships with renowned organisations. These efforts ensure that the environmental and social aspects of the supply chain align with the company's core values.

Living Crafts aims to make every day special for its customers. The company focuses on fashion trends that meet the demands of daily life, offering versatile designs that can be combined into various outfits. Additionally, the company's home textiles are designed to create a sense of well-being in one's living space, making customers feel good every day, whether at work, leisure, or special occasions.

Living Crafts adheres to the principle of offering high-quality products at affordable prices. The company believes that sustainable clothing should be accessible for everyday wear, and this affordability plays a crucial role in driving change from the exception to the rule in the fashion industry.

With sustainability as the guiding principle of operations for Living Crafts, GOTS certification not only reinforces the company’s own commitment to responsible production, but it also has enhanced the credibility of Living Crafts with consumers. It reinforces the alignment of GOTS and the company's values, serving as a testament to its commitment to responsible sourcing.
During the certification process, Living Crafts encountered the challenge of formalising practices that were already ingrained in its sustainable operations. The company needed to put these practices in writing to facilitate internal and external communication. For example, it introduced a Code of Conduct that all suppliers must sign, as well as meticulously documenting various aspects of the operation.

Founded in 1973 by Prof. Götz W. Werner in Karlsruhe, dm-drogerie markt has evolved into Germany's most profitable drugstore chain, boasting a workforce of over 46,000 employees. With a network of 2,000+ stores across Germany, the company welcomes up to two million customers daily, offering a wide array of products. Its online shop offers over 18,000 items.

Sustainability lies at the heart of dm’s ethos, ensuring not only economic but ecological, societal, and cultural sustainability. Christoph Werner, Chairman of the dm Management Board, encapsulates the company’s vision: "Our vision at dm is to help make our world, our society, and our lives a little better through our actions." Kerstin Erbe, dm Managing Director for Product Management, adds, "Acting sustainably means, for us, acting in harmony with nature, for the benefit of each other, as well as for innovation and progress."

dm’s early adoption of GOTS-certified products made from organic cotton in their children's clothing section, resulting in 96% of ALANA children's textiles being GOTS certified today, exemplifies its commitment to sustainable practices. GOTS certification seamlessly aligns with the company's comprehensive sustainability perspective, emphasising social and ecological dimensions, reinforced by its rigorous inspection processes, solidifying its status as a reputable and sustainable standard.
Tangible Sustainability: Recycled Hangers
GOTS requirements motivated dm to adopt recycled hangers for ALANA textiles. These hangers, crafted from grass fibre plastic, operate within a circular economy model, experiencing multiple use cycles. At the end of their life, damaged hangers are entirely recycled into new ones, reinforcing the sustainability loop.

dm’s commitment to GOTS certification extends beyond ALANA children's textiles, encompassing various product categories such as Fascino hosiery, ebelin towels, Jessa tampons, and Profissimo dishcloths, further demonstrating its dedication to sustainable and responsible practices.
dm’s unwavering sustainability commitment, epitomised by GOTS certification, shapes a narrative of eco-consciousness and social responsibility. Its expansion into diverse sustainable product offerings and the practice of a circular economy underpins the company’s role as a pioneering force in fostering a more sustainable future.

Founded in 2014 by German designers Anna and Jula, JAN 'N JUNE is a Hamburg-based fashion company that embodies the fusion of fashion and sustainability. The company was born out of the necessity for sustainable fashion, and its ethos intertwines sustainability into every facet of its operations. This shift in societal awareness has not only fueled JAN 'N JUNE's growth but also cemented its status as a prominent sustainable fashion brand. The company's mission is clear: to demonstrate that fashion can be both stylish and sustainable.

The decision to obtain GOTS organic certification was a significant milestone for JAN 'N JUNE. It was a testament to the company’s unwavering commitment to ethical production and eco-conscious materials. JAN 'N JUNE recognised the importance of GOTS certification in fostering transparency and credibility in the fashion industry.

JAN 'N JUNE's commitment to sustainability extends throughout the business. The brand's ethos centres around the belief that fashion and sustainability can seamlessly coexist. The company takes pride in producing garments fairly in Portugal and Poland, using sustainable materials like organic cotton, recycled polyester, and lyocell. These choices reflect JAN 'N JUNE's unwavering dedication to ethical practices and eco-conscious fashion, encompassing a circular economy, waste reduction, responsible consumption, and creative approaches to repurposing fabric offcuts.

The journey of JAN 'N JUNE has been marked by ups and downs, with the COVID-19 pandemic adding its own set of challenges. However, what the company takes the most pride in is its unwavering commitment to sustainability, its ability to adapt, and its solution-driven approach in the face of adversity. This resilience would not have been possible without a dedicated and hardworking team.