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GLOBAL ORGANIC TEXTILE STANDARD
ECOLOGY & SOCIAL RESPONSIBILITY

Case Study: DM Drogerie Markt

GOTS Case Study:
DM Drogerie Markt

Founded in 1973 by Prof. Götz W. Werner in Karlsruhe, dm-drogerie markt has evolved into Germany's most profitable drugstore chain, boasting a workforce of over 46,000 employees. With a network of 2,000+ stores across Germany, the company welcomes up to two million customers daily, offering a wide array of products. Its online shop offers over 18,000 items.

Core Commitment to Sustainability

Sustainability lies at the heart of dm’s ethos, ensuring not only economic but ecological, societal, and cultural sustainability. Christoph Werner, Chairman of the dm Management Board, encapsulates the company’s vision: "Our vision at dm is to help make our world, our society, and our lives a little better through our actions." Kerstin Erbe, dm Managing Director for Product Management, adds, "Acting sustainably means, for us, acting in harmony with nature, for the benefit of each other, as well as for innovation and progress."


GOTS Certification

dm’s early adoption of GOTS-certified products made from organic cotton in their children's clothing section, resulting in 96% of ALANA children's textiles being GOTS certified today, exemplifies its commitment to sustainable practices. GOTS certification seamlessly aligns with the company's comprehensive sustainability perspective, emphasising social and ecological dimensions, reinforced by its rigorous inspection processes, solidifying its status as a reputable and sustainable standard.
Tangible Sustainability: Recycled Hangers
GOTS requirements motivated dm to adopt recycled hangers for ALANA textiles. These hangers, crafted from grass fibre plastic, operate within a circular economy model, experiencing multiple use cycles. At the end of their life, damaged hangers are entirely recycled into new ones, reinforcing the sustainability loop.


Expanding for the Future

dm’s commitment to GOTS certification extends beyond ALANA children's textiles, encompassing various product categories such as Fascino hosiery, ebelin towels, Jessa tampons, and Profissimo dishcloths, further demonstrating its dedication to sustainable and responsible practices.
dm’s unwavering sustainability commitment, epitomised by GOTS certification, shapes a narrative of eco-consciousness and social responsibility. Its expansion into diverse sustainable product offerings and the practice of a circular economy underpins the company’s role as a pioneering force in fostering a more sustainable future.




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Case Study: JAN 'N JUNE

GOTS Case Study:
JAN 'N JUNE

Founded in 2014 by German designers Anna and Jula, JAN 'N JUNE is a Hamburg-based fashion company that embodies the fusion of fashion and sustainability. The company was born out of the necessity for sustainable fashion, and its ethos intertwines sustainability into every facet of its operations. This shift in societal awareness has not only fueled JAN 'N JUNE's growth but also cemented its status as a prominent sustainable fashion brand. The company's mission is clear: to demonstrate that fashion can be both stylish and sustainable.

GOTS Certification

The decision to obtain GOTS organic certification was a significant milestone for JAN 'N JUNE. It was a testament to the company’s unwavering commitment to ethical production and eco-conscious materials. JAN 'N JUNE recognised the importance of GOTS certification in fostering transparency and credibility in the fashion industry.


Holistic Sustainability

JAN 'N JUNE's commitment to sustainability extends throughout the business. The brand's ethos centres around the belief that fashion and sustainability can seamlessly coexist. The company takes pride in producing garments fairly in Portugal and Poland, using sustainable materials like organic cotton, recycled polyester, and lyocell. These choices reflect JAN 'N JUNE's unwavering dedication to ethical practices and eco-conscious fashion, encompassing a circular economy, waste reduction, responsible consumption, and creative approaches to repurposing fabric offcuts.


Resilience and the Road Ahead

The journey of JAN 'N JUNE has been marked by ups and downs, with the COVID-19 pandemic adding its own set of challenges. However, what the company takes the most pride in is its unwavering commitment to sustainability, its ability to adapt, and its solution-driven approach in the face of adversity. This resilience would not have been possible without a dedicated and hardworking team.


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Case Study: Givachoice

GOTS Case Study:
GIVEACHOICE

Givachoice, a manufacturer of the world’s most renowned brands, remains unwavering in its commitment to shaping a more eco-conscious future.

By prioritising the reduction of environmental impact and championing ethical values and sound management practices in the fashion industry, the company's sustainability policy strives to safeguard both the environment and the well-being of future generations.

For Givachoice, sustainability is life!

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GOTS Project: Controlled Supply Chain Scheme (CSCS)

GOTS Project:
Controlled Supply Chain Scheme (CSCS)

Unlocking Opportunities for Small-Scale Excellence in Organic Textiles
In the world of organic textiles, obtaining GOTS certification is a prestigious achievement, and one that can open the door to new business opportunities. But for small operators, the complexity and cost of this certification can be a barrier.

Empowering Small Operators 


Recognising that administrative complexities and financial burdens can impede these operators, GOTS introduced the ongoing Controlled Supply Chain Scheme (CSCS) Pilot Project in 2022. This pioneering endeavour simplifies and streamlines the certification process for groups of small-scale facilities. Under CSCS, a supply chain with a minimum of eight and a maximum of 30 small-scale facilities, each with 20 or fewer workers, can achieve GOTS certification as a single Certified Entity after a comprehensive risk assessment.


SANKEI MERIYASU's Milestone 


SANKEI MERIYASU, a 97-year-old Japanese artisan knitwear company with deep roots in tradition and community, recently achieved the first GOTS certification through the CSCS system. Project Coordinator Yuko Nishino praises the company’s commitment, saying, ‘SANKEI MERIYASU is a pivotal participant in the groundbreaking GOTS CSCS initiative, exemplifying pioneering dedication. This achievement resonates profoundly in Japan's textile industry, where cherished traditions, techniques, and community connections are of importance’.  


Small Group, Global Impact


Ken Miki, Executive Director at SANKEI MERIYASU, shared his pride in SANKEI MERIYASU's trailblazing accomplishment, stating, ‘As the very first group to receive GOTS CSCS certification in the world, we will continue our efforts to make products that we are proud of, and communicate to the world about the products made by this local small group in Japan’.  


Shaping the Future
As the pilot project undergoes review and evaluation, GOTS will refine and validate the CSCS requirements, with the goal of implementing it fully for all markets. GOTS remains steadfast in its commitment to expanding the organic textile market, ensuring sustainability, and creating opportunities that empower operators of all sizes to participate.


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GOTS Project: Organic Cotton in Mexico

GOTS Project:
Organic Cotton in Mexico

Transforming Cotton Production in Mexico with GOTS Certification
Cotton in Mexico


Cotton has played an integral role in Mexico's history for thousands of years. The country boasts a rich diversity of cotton species, including wild relatives of the most commonly grown variety, known as ‘Upland Cotton’ (Gossypium Hirsutum). However, the introduction of genetically modified (GMO) cotton in the 1990s, along with environmental and health concerns, raised questions about the sustainability of cotton production. In 2019, Mexico banned the cultivation of GM cotton, providing a fresh opportunity to explore new approaches to cotton farming.

Introducing Organic in Chihuahua

In Chihuahua, where GMO seeds dominated cotton production, a collaborative effort unfolded. A small local organisation, Materia Consumo Sostenible, partnered with GOTS to demonstrate that alternative cotton production methods were not just viable but essential. The challenge was to empower local farmers with the knowledge and resources needed to cultivate organic cotton while ensuring the environmental and economic sustainability of the industry.


Cultivating New Solutions

The project's goals were ambitious. It aimed to enable farmers to grow organic cotton, embracing eco-friendly practices while supporting the local community. The pilot project spanned approximately 2.5 hectares and anticipated yields of 11 to 14 bales of organically certified seed cotton. The initiative also sought to establish robust supply chains, enabling farmers to access fair prices and cultivate long-lasting commercial relationships.
Navigating the challenges posed by the dominance of conventional cotton production in the region was no small feat. One significant hurdle was finding a ginning facility willing to process organic cotton. Additionally, adapting transportation and cropping equipment to the project's scale required creative solutions.


Inspiring Results


The results of this endeavour are nothing short of inspiring. Jesus Aguerre Chavez, GOTS Monitoring and Evaluation Specialist, summed it up: "This transcends mere cultivation; it represents a commitment to safeguard our environment, the health of our workers, and our cultural heritage. We are sowing the seeds of a more sustainable future".
The project demonstrates that organic cotton production can flourish, promoting both ecological and community well-being. As the government's restrictions on GM cotton cultivation create opportunities for transformation, the partnership between GOTS and local organisations represents a path to a more sustainable cotton industry in Mexico.

The knowledge gained in this project will be synthesised into an educational manual. This guide will empower others to embark on a similar path, contributing to the growth of organic cotton production and, ultimately, the creation of a more environmentally friendly and equitable cotton industry in Mexico.


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