GOTS Press Release +++ GOTS celebrates 20-year anniversary with anti-greenwashing campaign
"Faces from field to fashion" video series captivates viewers with a journey through organic textile processing
It’s our anniversary and we want to celebrate with you! As the world’s leading textile processing standard for organic fibres, Global Organic Textile Standard (GOTS) has been engaged in improving the textile industry for two decades. To commemorate this exciting milestone, we are taking a moment to recognise those who have been with us along the way – our friends, stakeholders and partners, workers and managers in GOTS-certified companies, and the consumers who have all helped us make GOTS the gold standard for organic textile certification – from field to fashion.
To show our appreciation, we are launching an awareness campaign that will educate, engage, and inspire. We aim to empower people to say no to greenwashing and say yes to GOTS!
The centrepiece of the campaign is our "Faces from field to fashion" video series. It’s a behind-the-scenes journey to the heart of GOTS, an introduction to the sights, sounds, and faces behind every GOTS product. Representing more than 4 million people working in GOTS certified facilities around the world, eight individuals give us a glimpse into their lives and tell us how they have been impacted by GOTS in unscripted and candid video portraits.
GOTS is inviting the public to celebrate from October through December, as the full video series is unveiled, along with a campaign landing page, creative contests, and fun giveaways. The festivities are expanded with interviews, articles, and other media partnerships. We look forward to honouring the occasion with you!
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